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Richard Rawlings is one of the UK’s best-known, experienced and innovative estate agency trainers in the UK. His client base is a Who’s Who of the top agencies in the country, from large corporates to small start-ups. 


His style is upbeat, engaging and challenging. He is a prolific writer/presenter of persuasive content for estate agents and he has won multiple awards from the industry for his services, such as the Silver Award for Supplier of the Year in both the Business and Marketing categories of the latest Negotiator Awards. Richard is himself also a judge for The International Property Awards.


Having run successful agencies in London and Cape Town he has spent the past 25 years training, and learning from, thousands of estate agents across the globe and founding estate agency support businesses such as Estate Agency Insight, Smartcanvassing, AgentVox, Agent Analytics, Agent Masterclass and Leadhub (now Spectre).


Richard now brings his training, presenting and writing skills direct to your agency via a series of innovative and highly effective listing and marketing tools you can access right now. Each has two objectives – to enhance your local reputation and secure more, saleable, profitable instructions.

My job is to help you discover your points of remarkability and improve your profitability with vibrant estate agency training and highly effective estate agency marketing tools – with a firm handle on reality. I’ll help you discover and convert saleable, profitable instructions, much higher fees and ambitious, productive agents.


Expect to be challenged. EXPECT RESULTS!

My work - your business

6 unique products for your agency. . .


Estate Agency Training Programme 


Over 50 no-holds-barred modules, helping progressive estate agents become persuasive, professional and profitable.


Looking to supercharge your career/business? This is dynamite!

The 007 agent

Marketing Content Packs


Say something MEANINGFUL!


An extensive series of engaging and exclusive articles for your website, blogs, social media newsletters, etc.


No average content

100 Template Letters

A comprehensive collection of effective and perfectly written agency letters/email templates, including  standard procedural and persuasive prospecting letters.

Everything you need your agency to say - well-articulated for you in one jumbo pack! 

Precisely the right words

Client Persuasion Videos


Conversion ratio less than 70% ?


Struggling to persuade sellers to quote the right price?


Need to explain your USPs succinctly and effectively?

Let Richard present for you

Monthly Market Comments and Videos


Well-researched and upbeat monthly market report videos, presented by Richard Rawlings on your behalf.

Realistic but positive expert advice videos for your website and social media. 

Your "in-house" expert 

Instant Seminars


1. Raising Fees Instantly

2. Psychology of Pricing - Perfect Pitching

3. The Buyer Representation Opportunity

In response to demand, each of these 3-hour seminars is available individually, right now!

Today's killer topics

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