a rawlings product

Instant Booster Seminar # 2

"Persuasive Pitching"

  • Conversion ratio below 65%?

  • Other agents overpricing to get the instruction?

  • Losing business on valuation?

  • Struggling to convince stubborn sellers on asking price?

  • Unsure how to professionally "close" the client so they instruct you?


…then maybe you haven’t been trained in the latest techniques in

the psychology of persuasion and the science of price pitching.


Good news – neither have most of your competitors! 

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Delivered by the best in the business, this two-and-a-half hour seminar shows residential estate agency listers and managers exactly how to persuade sellers to quote the right asking price from day one  – and how to ensure they instruct YOU!


 Full support material, including visuals and client dialogues, is included.

This is NOT compliance training.

It's about SUCCESS.

Every listing counts


What  you will learn . . .  

  • How to prepare for the marketing proposal meeting

  • What to do and say before, during and after your pitch

  • Understanding the seller’s (flawed) position

  • Making sense of different price opinions

  • Reversing the relationship – why you should challenge the seller

  • How to make a seller think like a buyer

  • How to demonstrate the science of comparative analysis

  • How never to lose an instruction on price

  • The time-value of property

  • Using the power of assertive prediction

  • Using alternative pricing models as a selling tool

  • Re-engineering sole agency traditions

  • Charming but effective closing techniques


Suitable for progressive Managers/Listers 

Be challenged and supported, but most of all – empowered to charge the fee you deserve!

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a rawlings product

Order your Persuasive Pitching Instant Seminar today - and bank the results tomorrow!

Prices shown are for recorded seminars purchased via this site.

Delivered via Zoom, seminars are £1250+vat each 

In-person seminars are £1,450+vat each (half-day) or £1,950 (full day) (+ expenses)

Each course includes up to 15 people (£69/head thereafter)

Not convinced? Check out loads of testimonials from happy, profitable estate agents here. 


Frequently asked questions

Does "Persuasive" mean "Salesy"?

In this context "persuasive" does mean enhancing your sales skills , but always with professionalism, but never overly "salesy". The skills you'll learn on this seminar will enable you to persuade without being pushy or inappropriate. These include elements of psychology and challenge, as well as intelligent ways of presenting your suggested asking price to an undecided seller. The aim is to get the seller on your side every step of the way.

I know someone who went on this course and they use some really clever visuals. Are these included in this online version?

Absolutely. Part of the art of persuading a client on eg the correct suggested asking price, is based on how you present certain facts and figures. These full visuals are provided as part of your support notes. However, it is often your ability to demonstrate your expertise by being able to illustrate your point "on the back of an envelope" that makes the greatest difference in securing the instruction. It's your call!

Doesn't persuasive pitching simply mean quoting the highest asking price and the lowest fee?

Ha! That is what untrained agents do - and it can cost both their agency and the client a lot of time and money. Your job is to open the seller's eyes to these cheap tricks, ensuring that you get a saleable instruction at the right fee along the way. Trust me in this - you can do it! R.


1. Pricing is per branch and covers up to ten designated log-ins.

2. Shortly after your purchase, we’ll ask you for the name and email address of each of your designated users so we can send them their respective log-in codes.

3. All copyright to the videos, content and graphics contained therein belongs to us and must not be shared with anyone other than those named individuals to whom we have supplied log-in details. If our in-built tracking discovers that log-ins have been used by more people than the number purchased then you agree to pay us an amount representing the number that should have been purchased. For example, if you have purchased a pack entitling ten users to log in and we discover that eleven have accessed the system, then an additional licence must be purchased, even though you may only require one of the ten places covered by the additional licence.

4. As all the material will be made available to you from the outset, no refunds will  be given even if you claim not to have used the system.

5. The material is hosted on an independent learning platform and no liability will be accepted for any damage caused by your use of that system.

6. No liability is accepted, and you indemnify us against, any damage caused, of whatever nature, by your use of our material. We offer no warranties or assurances as to its legality or effectiveness, and it is up to you to satisfy yourself as to its suitability for purpose before using the methods shared.

7. This service is provided by Rawlings Products  Ltd.   

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