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Powerful Training for Progressive Estate Agents

Let Richard help you create real distinction in your agency through your people.  This is about leading change and harnessing specific agency techniques that deliver more profitable results, whilst developing character, confidence and skill in your staff.

This intensive estate agency training seminar, usually delivered over one or two days, is designed for adventurous estate agents (of all experience levels) who want to maximise every opportunity for immediate success. 


This award-winning no-holds-barred course fits all budgets as it is available either live in-person at your own venue,  via Zoom or as a studio recording. 

The 007 agent.

You'll be shaken, and possibly stirred, by this course which covers the most effective agency methods, proven techniques and radical ideas available in the industry.


Designed to educate, empower, and motivate managers, listers and negotiators, this seminar immediately delivers red-hot practical nuggets that you can put to immediate and profitable use. 

This is NOT compliance training.

It's about SUCCESS


This course is for you if . . . 

. . . you want to upscale your agent’s professionalism and commercial awareness, with superior inter-personal and persuasion skills. 


"I felt challenged and supported, but most of all – empowered!"

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Ellis testimonial.jpg
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See loads more testimonials HERE...

Managers/Listers or Negotiators series.
 Topics include:

For Negotiators

  • 17 Techniques for persuasive conversations

  • 5 ways to reduce time to exchange 

  • Acting for Buyers - The Opportunity (with Dialogues)

  • Challenge versus Relationships

  • Dealing with Gazumping

  • First impressions 

  • Four Time Management ideas that work!

  • Habitual proactivity

  • Handling Objections - techniques and dialogues

  • Harnessing the power of reviews

  • How to Handle Angry people

  • How to interpret House Price Reports

  • Interpreting viewing feedback

  • Negotiation attitudes

  • New twist on today's buyers/tomorrow's sellers

  • Practical Negotiation Techniques

  • Registering well-qualified buyers

  • Skilful showing techniques

  • Submitting offers

  • Ten laws of professional attractiveness

  • The Influence of Leadership

  • The Psychology of Buying

  • The Unexpected Benefit of Open Houses

  • To Haggle or not to Haggle

  • Top Tips for Top Negotiators

  • Working with buyers - closing

  • Working with buyers - prompting viewings

  • Your role in promoting your brand

  • Why Challenge trumps Relationships!

For Listers/Managers

  • 80 Fee-raising dialogues

  • Buyer Enquiry Range pricing

  • Dealing with overpriced property 

  • Direct Vendor Prospecting

  • Finding Your Points of Remarkability

  • First in or Last?

  • Profitable Time Management tips

  • Harnessing Sole v Multiple Agency.

  • Harnessing the power of reviews

  • How to conduct a Marketing Review

  • Competing with low value agencies

  • How to harnessing Automated Valuations

  • Key prospecting techniques

  • Perfect property photography

  • Persuasive pitching 

  • Asking price options

  • Critical Prompts and Closes

  • Off market property

  • Ten laws of professional attractiveness

  • The Power of Appreciation marketing

  • The power of persuasive speech inc NLP

  • The Unexpected Benefit of Open Houses

  • New angles on property details

  • Understanding House Price Report differences

  • Speeding up Conveyancing 

  • The 21-point plan that guarantees conversion

  • Timing Prediction Technique

  • What to do before the Appraisal

  • Why Challenge trumps Relationships

  • Why and how you should be charging more

  • Why it's always a good time to sell.

    Topics are chosen to fit your market/agency style​​

Prior to delivery we'll ask you to complete an Agency Analysis Worksheet so that your training can be crafted around your needs and opportunities.


Order your Estate Agency Training today
and bank the
results tomorrow!

Prices shown are for recorded seminars purchased via this site.

Zoom seminars are  £1695+vat each or £2,895+vat for both 

In-person seminars, (which include consultancy) are £2250+vat each or £3,900+vat for both (+£150/day expenses)

Each course includes up to 15 people (£69/head thereafter)

33% discount off the recorded version for agencies that have previously purchased a live session. 


Anything else, agent?

  • Do you provide LETTINGS articles targeting landlords?
    Absolutely. There are hundreds of LETTINGS articles available with a specific focus on educating and influencing landlords. This is especially important due to the amount of legislative changes of which your landlord prospects should be aware. The price of a Lettings pack is the same as the sales pack - please specify which you'd prefer at time of ordering. If you'd like to purchase a lettings pack as well as a sales pack, then the second pack costs just one third of your first pack price, when purchased at the same time.
  • What HAPPENS when I place my order?
    As soon as you have placed your order, we’ll confirm that your requested location is available exclusively for you and invite you to complete THIS FORM, which requests the precise components and style of your agency that you’d like to promote, so we can supply you with the most relevant content for your business. On receipt of this Richard will call you to discuss any specific content requirements. If your area is no longer available for exclusive licence then your payment will not be processed we won't be able to help you on this occasion.
  • How do I know WHEN to publish/post the material?
    About ten days after we receive your order, Richard will send you an email with his recommended distribution schedule. This will clearly show which article/blog should be posted during calendar week 1,2,3 etc. Although you are free to post whicever article you wish at any time, some of the articles are seasonally adjusted so best to stick to the planner if you can. It would be embarassing to post "Should I withdraw my house for the summer holidays" scheduled for week 26 (June) in October!
  • How LONG does my scheduled programme last?
    During your selected licence period (eg 6/12/24m), we grant you the exclusive right to publish any material supplied. This can be on your website, digital newsletters, social media, etc as well as within the general area of your stated location, hard copy flyers, mailers, newsletters, newspapers, magazines, window display cards etc. Our copyright is assigned to you for the duration of your selected licence period only and is automatically revoked at the end of this time, plus six weeks. You will also be given first right of refusal to renew thereafter, when you will receive a batch of fresh material. If you choose to renew (as most of our clients do) then you may continue to use your original material during the renewed term as well if you wish.
  • Is the material you supply EXCLUSIVE to my agency?
    Yes, on a location by location basis. Your compilation of articles is exclusive to you - nobody else anywhere has the same pack as you. This is because the packs are compiled taking into account the specific attributes, style and key messages of your agency. During your licensed period, no other agency in your area will be licensed to use any of the material supplied to you.
  • How EDITABLE are the articles?
    All material supplied is completely editable. It is selected and written to reflect your own unique agency style and approach, eg aggressive or relaxed, traditional or contemporary, country or city, equestrian or seaside, etc. However, you must check each one before publication a) to ensure the topic is 100% right for you at that time (it shoudl be), and b) to ensure that any variables are completed, as some articles have spaces to encourage you to add a personal or local element. They are supplied as word documents, accessed via a link in a dedicated shared folder, from which they should be downloaded before editing.
  • Won't some of my articles be OUT OF DATE if they are supplied 12 or 24m in advance?
    Good question - but you can sleep easy on this point. Many articles are not time-sensitive, such as "How to Tell your Children You're Moving". Others, such as a budget comment or SDLT advice need to be right up to the minute. Your articles are sent to you via a series of links within your distribution planner. Each of these links to the master document which I am able to update before your publication date.I know which articles are time-sensitive and these are continually reviewed, so you know you always have the most up-to-the-minute topics available.
  • Do the articles come with IMAGES?
    Every article comes with a suggested image, in 1:1 Instagrammable ratio with the subject header embedded in it for added clickbait appeal.
  • Can I expect additional material in response to TOPICAL events?
    Absolutely! From time to time current affairs such as a budget, legislation change, major sporting event, extreme weather, etc come along that are newsworthy from an agent's perspective. I always send my clients ad hoc material, often on the day it happens, so you can always expect to be seen as the current expert - whatever the news. And usually with a positive spin too!
  • Is the material suitable for agents in SCOTLAND, or elsewhere?"
    The articles Richard supplies are fully in line with the nuances and legal/procedural differences in Scotland, and your material will be written accordingly. We also supply marketing content for estate agencies in Spain, Portugal, Ireland, France, the Channel Isles, Isle of Man and South Africa.
  • Can I take the CREDIT as the writer myself?
    Absolutely! I am effectively your ghost writer, helping you to communicate your existing expertise. And as they are exclusive to you locally, you can put your name to them - and ideally your photo too. But do also take the opportunity to give some credit to your colleagues too - especially your listers. Let them build a name as the expert themselves as this really impresses prospective vendors on a listing...."Here's a blog I wrote about that very subject, Mrs Seller!"
  • Will I have right of FIRST REFUSAL for renewal?
    Absolutely! We look after our clients, most of whom go on to renew year after year. We'll remind you in the weeks leading up to the end of your scheduled programme and you'll need to renew promptly in order to maintain the momentum and for continued exclusivity for your area.
  • Will my pack include monthly MARKET reports?
    Monthly market comments, in hard copy, script and video format are now offered as part of our MARKET COMMENT VIDEO service, which many of our clients purchase as an optional but engaging addition, which brings hot-off-the-press topical commentary to their website and social media posts. There is up to 100% discount when purchased at the same time as a Marketing Content Pack. You can find further details and see some examples HERE.


1. All copyright to the videos, content and graphics contained therein belongs to us and must not be shared with anyone other than the designated users.

2. Shortly after your purchase, we’ll ask you for the name and email address of each of your designated users we’ll send them their relevant log-in codes.

3.You may replace a designated user with an alternative user within one month of purchase only.

4. Log-in details must not be shared with anyone other than the designated user to whom they relate.

5. In-built tracking enables us to take action against anyone sharing their log-in details. If we discover that log-ins have been used by more than the number purchased then you agree to pay us an amount representing the number that should have been purchased. For example, if you have purchased a pack entitling three users to log in and we discover that four have logged in, then an additional pack must be purchased, even though you may only require one of the three places in the additional pack.

6. As all the material will be made available to you from the outset, no refunds will  be given under any circumstances, even if you claim not to have used the system.

7. The material is hosted on an independent learning platform and no liability will be accepted for any damage caused by your use of that system.

8. No liability is accepted, and you indemnify us against ,any damage caused, of whatever nature, by your use of our material. We offer no warranties or assurances as to its legality or effectiveness, and it is up to you to satisfy yourself as to its suitability for purpose before using the methods shared.

9. This service is provided by Rawlings Products  Ltd, Registered office:    

Anything else, agent?

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Market Comment Articles, Scripts and  Video

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Agency Template Letters

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