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Marketing Content Packs

Too many estate agency blogs, newsletters and social media posts focus on the wrong subjects and can be BLAND, IRRELEVANT and UNORIGINAL.

 

The acid test? If you gave it to them personally; would they thank you for it, remember you, and look forward to receiving the next one? 

Image by Denise Jans

Meaningful content.

Rawlings’ content is written by an expert, whose sole purpose is to enhance your reputation and generate instructions with engaging material that is interesting, topical, relevant and gently persuasive. 

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The right words. Written for you.

Well-informed, mostly advisory articles, highlighting the issues of the day in keeping with your style of agency, prompting your audience to engage.

This is the sort of expert advice that you would be sharing with your clients if you were face to face.

Both SALES and LETTINGS series are available

What do you get?

A bespoke, exclusive pack of 26/52/104 articles for your agency

Bespoke

Precisely the right words for your agency style

Editable

Material is supplied as a familiar Word document

Timely

Recommended distribution calendar

Exclusive

All material is exclusive to you in your area

Upfront

All articles supplied in advance yet
always up-to-date

Images

Royalty-free images with embedded titles are included

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Order your

Marketing Content Pack

Order today and you can have your exclusive marketing content programme up and running within a week!

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  • Do you provide LETTINGS articles targeting landlords?
    Absolutely. There are hundreds of LETTINGS articles available with a specific focus on educating and influencing landlords. This is especially important due to the amount of legislative changes of which your landlord prospects should be aware. The price of a Lettings pack is the same as the sales pack - please specify which you'd prefer at time of ordering. If you'd like to purchase a lettings pack as well as a sales pack, then the second pack costs just one third of your first pack price, when purchased at the same time.
  • What HAPPENS when I place my order?
    As soon as you have placed your order, we’ll confirm that your requested location is available exclusively for you and invite you to complete THIS FORM, which requests the precise components and style of your agency that you’d like to promote, so we can supply you with the most relevant content for your business. On receipt of this Richard will call you to discuss any specific content requirements. If your area is no longer available for exclusive licence then your payment will not be processed we won't be able to help you on this occasion.
  • How do I know WHEN to publish/post the material?
    About ten days after we receive your order, Richard will send you an email with his recommended distribution schedule. This will clearly show which article/blog should be posted during calendar week 1,2,3 etc. Although you are free to post whicever article you wish at any time, some of the articles are seasonally adjusted so best to stick to the planner if you can. It would be embarassing to post "Should I withdraw my house for the summer holidays" scheduled for week 26 (June) in October!
  • How LONG does my scheduled programme last?
    During your selected licence period (eg 6/12/24m), we grant you the exclusive right to publish any material supplied. This can be on your website, digital newsletters, social media, etc as well as within the general area of your stated location, hard copy flyers, mailers, newsletters, newspapers, magazines, window display cards etc. Our copyright is assigned to you for the duration of your selected licence period only and is automatically revoked at the end of this time, plus six weeks. You will also be given first right of refusal to renew thereafter, when you will receive a batch of fresh material. If you choose to renew (as most of our clients do) then you may continue to use your original material during the renewed term as well if you wish.
  • Is the material you supply EXCLUSIVE to my agency?
    Yes, on a location by location basis. Your compilation of articles is exclusive to you - nobody else anywhere has the same pack as you. This is because the packs are compiled taking into account the specific attributes, style and key messages of your agency. During your licensed period, no other agency in your area will be licensed to use any of the material supplied to you.
  • How EDITABLE are the articles?
    All material supplied is completely editable. It is selected and written to reflect your own unique agency style and approach, eg aggressive or relaxed, traditional or contemporary, country or city, equestrian or seaside, etc. However, you must check each one before publication a) to ensure the topic is 100% right for you at that time (it shoudl be), and b) to ensure that any variables are completed, as some articles have spaces to encourage you to add a personal or local element. They are supplied as word documents, accessed via a link in a dedicated shared folder, from which they should be downloaded before editing.
  • Won't some of my articles be OUT OF DATE if they are supplied 12 or 24m in advance?
    Good question - but you can sleep easy on this point. Many articles are not time-sensitive, such as "How to Tell your Children You're Moving". Others, such as a budget comment or SDLT advice need to be right up to the minute. Your articles are sent to you via a series of links within your distribution planner. Each of these links to the master document which I am able to update before your publication date.I know which articles are time-sensitive and these are continually reviewed, so you know you always have the most up-to-the-minute topics available.
  • Do the articles come with IMAGES?
    Every article comes with a suggested image, in 1:1 Instagrammable ratio with the subject header embedded in it for added clickbait appeal.
  • Can I expect additional material in response to TOPICAL events?
    Absolutely! From time to time current affairs such as a budget, legislation change, major sporting event, extreme weather, etc come along that are newsworthy from an agent's perspective. I always send my clients ad hoc material, often on the day it happens, so you can always expect to be seen as the current expert - whatever the news. And usually with a positive spin too!
  • Is the material suitable for agents in SCOTLAND, or elsewhere?"
    The articles Richard supplies are fully in line with the nuances and legal/procedural differences in Scotland, and your material will be written accordingly. We also supply marketing content for estate agencies in Spain, Portugal, Ireland, France, the Channel Isles, Isle of Man and South Africa.
  • Can I take the CREDIT as the writer myself?
    Absolutely! I am effectively your ghost writer, helping you to communicate your existing expertise. And as they are exclusive to you locally, you can put your name to them - and ideally your photo too. But do also take the opportunity to give some credit to your colleagues too - especially your listers. Let them build a name as the expert themselves as this really impresses prospective vendors on a listing...."Here's a blog I wrote about that very subject, Mrs Seller!"
  • Will I have right of FIRST REFUSAL for renewal?
    Absolutely! We look after our clients, most of whom go on to renew year after year. We'll remind you in the weeks leading up to the end of your scheduled programme and you'll need to renew promptly in order to maintain the momentum and for continued exclusivity for your area.
  • Will my pack include monthly MARKET reports?
    Monthly market comments, in hard copy, script and video format are now offered as part of our MARKET COMMENT VIDEO service, which many of our clients purchase as an optional but engaging addition, which brings hot-off-the-press topical commentary to their website and social media posts. There is up to 100% discount when purchased at the same time as a Marketing Content Pack. You can find further details and see some examples HERE.

Terms:

  1. During the licensed period only (eg 6/12/24m), we grant you the exclusive right to publish the material supplied by us for you to use on your website, subject to this being limited in its appeal to general location of the region/town/suburb stated on the payment page. 
     

  2. You may also publish the material as you see fit in hard copy, window display, newsletters, flyers etc within the general area of the location you state on the  payment page during your licence period (eg 6/12/24m).  
     

  3. You may publish the material on your social media feeds as you see fit for the duration of your licence period (eg 6/12/24m).
     

  4. All material supplied is ©Copyright Rawlings Products Ltd, 2024, with Copyright being assigned to you by us for the duration of your licensed period only (eg 6/12/24m) and is automatically revoked 30 days thereafter.
     

  5. We agree not to simultaneously licence any other competing estate agency in your licensed area with the same material during your licensed term, or as extended.
     

  6. At the end of your licensed term you will have the right of first refusal to extend your term at the then-current rate. Should you not choose to exercise this right within two weeks of the end of the initial term, then this right will lapse.
     

  7. Pricing is per branch and subject to VAT. 

Anything else, agent?

Marketing Content Packs

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Client Persuasion Videos

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Market Comment Articles, Scripts and  Video

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Agency Template Letters

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Estate Agency Training 

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Instant Seminars

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