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Instant Booster Seminar # 3
"Buyer Representation"
an exciting new chapter in estate agency

You are probably missing out right now !
Did you know you could be doubling your current estate agency sales revenues by charging your competitors’ buyers?



  1. If you are like most estate agents, you probably fail to sell to about 95% of your registered buyers, because you can only offer them your own limited stock.

  2. By representing selected buyers and converting just 5% of these into fee-paying clients, you would effectively be doubling your current revenues.

  3. Agents who represent buyers as well as sellers in their existing estate agency business can legitimately access everything on the market
    -including other agents’ stock.


  4. Agents who represent buyers are well-placed to pick up additional instructions (in two unexpected ways).

  5. You already have most of the experience, skill and knowledge to harness this opportunity today!

  6. Buyer Agency is set to become a mainstream part of every progressive estate agent's offering.


What  you get from this half-day video seminar

  • ​Everything you need to integrate a buyer representation service into your existing estate agency, whether you are a major corporate or an independent personal agent. 

  • ​All the skills and approaches an agent needs, in order to offer the service immediately after the seminar. 

  • Dozens of conversational prompts, phone scripts, persuasive reasoning and responses to common queries and objections from buyers, sellers and competing agents.

  • A series of prospecting approaches, FAQs and suggested template letters/emails to buyers, sellers and agents.

  • Full documentation, contracts etc and my full personal support.


Suitable for progressive Managers/Negotiators 

This seminar is NOT what you expect! 

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a rawlings product

Order your Buyer Representation Seminar today - and bank the results tomorrow!

Get THREE seminars for the price of TWO!

Prices shown above are for recorded seminars purchased via this site.

Also available via Zoom or face-to-face.

Each course includes up to 15 log-ins.

33% discount on the recorded version for agencies that have previously purchased a live session. 

Not convinced? Check out loads of testimonials from happy, profitable estate agents. 

  • Do you provide LETTINGS articles targeting landlords?
    Absolutely. There are hundreds of LETTINGS articles available with a specific focus on educating and influencing landlords. This is especially important due to the amount of legislative changes of which your landlord prospects should be aware. The price of a Lettings pack is the same as the sales pack - please specify which you'd prefer at time of ordering. If you'd like to purchase a lettings pack as well as a sales pack, then the second pack costs just one third of your first pack price, when purchased at the same time.
  • What HAPPENS when I place my order?
    As soon as you have placed your order, we’ll confirm that your requested location is available exclusively for you and invite you to complete THIS FORM, which requests the precise components and style of your agency that you’d like to promote, so we can supply you with the most relevant content for your business. On receipt of this Richard will call you to discuss any specific content requirements. If your area is no longer available for exclusive licence then your payment will not be processed we won't be able to help you on this occasion.
  • How do I know WHEN to publish/post the material?
    About ten days after we receive your order, Richard will send you an email with his recommended distribution schedule. This will clearly show which article/blog should be posted during calendar week 1,2,3 etc. Although you are free to post whicever article you wish at any time, some of the articles are seasonally adjusted so best to stick to the planner if you can. It would be embarassing to post "Should I withdraw my house for the summer holidays" scheduled for week 26 (June) in October!
  • How LONG does my scheduled programme last?
    During your selected licence period (eg 6/12/24m), we grant you the exclusive right to publish any material supplied. This can be on your website, digital newsletters, social media, etc as well as within the general area of your stated location, hard copy flyers, mailers, newsletters, newspapers, magazines, window display cards etc. Our copyright is assigned to you for the duration of your selected licence period only and is automatically revoked at the end of this time, plus six weeks. You will also be given first right of refusal to renew thereafter, when you will receive a batch of fresh material. If you choose to renew (as most of our clients do) then you may continue to use your original material during the renewed term as well if you wish.
  • Is the material you supply EXCLUSIVE to my agency?
    Yes, on a location by location basis. Your compilation of articles is exclusive to you - nobody else anywhere has the same pack as you. This is because the packs are compiled taking into account the specific attributes, style and key messages of your agency. During your licensed period, no other agency in your area will be licensed to use any of the material supplied to you.
  • How EDITABLE are the articles?
    All material supplied is completely editable. It is selected and written to reflect your own unique agency style and approach, eg aggressive or relaxed, traditional or contemporary, country or city, equestrian or seaside, etc. However, you must check each one before publication a) to ensure the topic is 100% right for you at that time (it shoudl be), and b) to ensure that any variables are completed, as some articles have spaces to encourage you to add a personal or local element. They are supplied as word documents, accessed via a link in a dedicated shared folder, from which they should be downloaded before editing.
  • Won't some of my articles be OUT OF DATE if they are supplied 12 or 24m in advance?
    Good question - but you can sleep easy on this point. Many articles are not time-sensitive, such as "How to Tell your Children You're Moving". Others, such as a budget comment or SDLT advice need to be right up to the minute. Your articles are sent to you via a series of links within your distribution planner. Each of these links to the master document which I am able to update before your publication date.I know which articles are time-sensitive and these are continually reviewed, so you know you always have the most up-to-the-minute topics available.
  • Do the articles come with IMAGES?
    Every article comes with a suggested image, in 1:1 Instagrammable ratio with the subject header embedded in it for added clickbait appeal.
  • Can I expect additional material in response to TOPICAL events?
    Absolutely! From time to time current affairs such as a budget, legislation change, major sporting event, extreme weather, etc come along that are newsworthy from an agent's perspective. I always send my clients ad hoc material, often on the day it happens, so you can always expect to be seen as the current expert - whatever the news. And usually with a positive spin too!
  • Is the material suitable for agents in SCOTLAND, or elsewhere?"
    The articles Richard supplies are fully in line with the nuances and legal/procedural differences in Scotland, and your material will be written accordingly. We also supply marketing content for estate agencies in Spain, Portugal, Ireland, France, the Channel Isles, Isle of Man and South Africa.
  • Can I take the CREDIT as the writer myself?
    Absolutely! I am effectively your ghost writer, helping you to communicate your existing expertise. And as they are exclusive to you locally, you can put your name to them - and ideally your photo too. But do also take the opportunity to give some credit to your colleagues too - especially your listers. Let them build a name as the expert themselves as this really impresses prospective vendors on a listing...."Here's a blog I wrote about that very subject, Mrs Seller!"
  • Will I have right of FIRST REFUSAL for renewal?
    Absolutely! We look after our clients, most of whom go on to renew year after year. We'll remind you in the weeks leading up to the end of your scheduled programme and you'll need to renew promptly in order to maintain the momentum and for continued exclusivity for your area.
  • Will my pack include monthly MARKET reports?
    Monthly market comments, in hard copy, script and video format are now offered as part of our MARKET COMMENT VIDEO service, which many of our clients purchase as an optional but engaging addition, which brings hot-off-the-press topical commentary to their website and social media posts. There is up to 100% discount when purchased at the same time as a Marketing Content Pack. You can find further details and see some examples HERE.


1. Pricing is per branch and covers up to 15 designated log-ins.

2. Shortly after your purchase, we’ll ask you for the name and email address of each of your designated users so we can send them their respective log-in codes.

3. All copyright to the videos, content and graphics contained therein belongs to us and must not be shared with anyone other than those named individuals to whom we have supplied log-in details. If our in-built tracking discovers that log-ins have been used by more people than the number purchased then you agree to pay us an amount representing the number that should have been purchased. For example, if you have purchased a pack entitling ten users to log in and we discover that eleven have accessed the system, then an additional licence must be purchased, even though you may only require one of the ten places covered by the additional licence.

4. As all the material will be made available to you from the outset, no refunds will  be given even if you claim not to have used the system.

5. The material is hosted on an independent learning platform and no liability will be accepted for any damage caused by your use of that system.

6. No liability is accepted, and you indemnify us against, any damage caused, of whatever nature, by your use of our material. We offer no warranties or assurances as to its legality or effectiveness, and it is up to you to satisfy yourself as to its suitability for purpose before using the methods shared.

7. This service is provided by Rawlings Products  Ltd.   

Anything else, agent?

Marketing Content Packs

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Client Persuasion Videos

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Market Comment Articles, Scripts and  Video

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Agency Template Letters

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Estate Agency Training 

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Instant Booster Seminars

a rawlings product

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